When you became a dentist, marketing was probably the furthest thing from your mind. But if you have your own practice, effective marketing is actually key to your very survival. If you've not given the idea of marketing for dentists much thought before now, you should.
While you undoubtedly are faced with a number of challenges you weren't expecting when you first opened your doors, if you have a spouse or significant other, he or she has challenges too. It's not easy being the spouse of a dentist and business owner, and those challenges, combined with the ones you face, can make waves that can easily spill over and impact your practice itself. But what to do about it?
Dr. Michael Schuster has designed an intensive one-day course on life-planning that can help you address those issues, and retirement planning for dentists. A seasoned professional with decades of practical, hands-on experience, he has made it his mission to share his solutions with dentists who may be struggling as he himself once struggled. This course has been forged by firsthand experience, and in it, you will find practical, hard-hitting solutions to the problems you're facing. The course covers a staggering number of topics, but some of the biggest are:
Ultimately, the goal here is to make a "better version of you," and by doing so, improve your practice. Yes, there are other people involved in the day to day operation of your practice, and yes, it may well be the case that there will need to be some other changes to the way the rest of your team operates in order to maximize efficiency and productivity. Even so, change with an under-performing dental office has to start with you.
Retirement Planning: This is huge, and sadly, something that two few private practice owners pay much attention to in the early days of their practice. The course will begin at the beginning, with the household budget, and step you through the habits you need to develop, starting now, in order to build wealth for the future through a comprehensive approach on retirement planning for dentists.
Think about marketing for dentists from the perspective of your patients. For non-dentists, all dentists are pretty much the same. They're the somewhat unpleasant place you go when you have a problem with your teeth. That's it. You ask ten non-dentists what dentist's offices are all about, and nine of them will give you some variation of that answer. Your brand is your opportunity to differentiate yourself from your competition. It's your story, and an accounting of what makes you different. What makes your practice unique. Take a close look at the practices of the ten most successful dentist's offices you know about. In every single case, you'll find a compelling message and brand. They have a story to tell, and they tell it to their potential customers very well. That's what you need to be doing too.
While you undoubtedly are faced with a number of challenges you weren't expecting when you first opened your doors, if you have a spouse or significant other, he or she has challenges too. It's not easy being the spouse of a dentist and business owner, and those challenges, combined with the ones you face, can make waves that can easily spill over and impact your practice itself. But what to do about it?
Dr. Michael Schuster has designed an intensive one-day course on life-planning that can help you address those issues, and retirement planning for dentists. A seasoned professional with decades of practical, hands-on experience, he has made it his mission to share his solutions with dentists who may be struggling as he himself once struggled. This course has been forged by firsthand experience, and in it, you will find practical, hard-hitting solutions to the problems you're facing. The course covers a staggering number of topics, but some of the biggest are:
Ultimately, the goal here is to make a "better version of you," and by doing so, improve your practice. Yes, there are other people involved in the day to day operation of your practice, and yes, it may well be the case that there will need to be some other changes to the way the rest of your team operates in order to maximize efficiency and productivity. Even so, change with an under-performing dental office has to start with you.
Retirement Planning: This is huge, and sadly, something that two few private practice owners pay much attention to in the early days of their practice. The course will begin at the beginning, with the household budget, and step you through the habits you need to develop, starting now, in order to build wealth for the future through a comprehensive approach on retirement planning for dentists.
Think about marketing for dentists from the perspective of your patients. For non-dentists, all dentists are pretty much the same. They're the somewhat unpleasant place you go when you have a problem with your teeth. That's it. You ask ten non-dentists what dentist's offices are all about, and nine of them will give you some variation of that answer. Your brand is your opportunity to differentiate yourself from your competition. It's your story, and an accounting of what makes you different. What makes your practice unique. Take a close look at the practices of the ten most successful dentist's offices you know about. In every single case, you'll find a compelling message and brand. They have a story to tell, and they tell it to their potential customers very well. That's what you need to be doing too.
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