google ads

الاثنين، 6 يوليو 2015

The Merits of Light boxes for Advertisement

By Michael Zhang


Why use lightboxes, Lightboxes are generally recognised as amongst the most effective Advertisement mediums available. Promotional posters and company signage which utilises the combination of illumination and colour are far more likely to catch a potential customer's eye than a non-illuminated poster or sign would do.

How does one know light boxes are so effective,Market research has shown that illuminated advertising draws a far higher consumer footfall, enables quicker purchaser processing and offers a significant boost sales compared to non-illuminated advertising. Here are some examples:

i) Fortis bank had a financial vehicle they wanted to promote, they utilised double-sided lightboxes in some of their branch windows to illuminate the promotional poster and non-illuminated poster frames in the others. Their market research highlighted that the banks with backlit illuminated poster displays had an increase of over 30% sales of the publicized product compared with banks with exactly the same advert but displaying non-illuminated posters.

ii) Boots reduced the time that customers spent at their digital photograph counters by 3-4 times, just by replacing their non-illuminated menu signage displaying services and costs with bespoke illuminated menu light box displays.

iii) Bacardi market studies have proved that the bulk of folks in a nightclub environment weren't sure of what they were going to order when going to the bar. When their promotion was illuminated the increase in sales of the express promoted drink increased by more than 100%

Where are lightboxes used most effectively, Lightboxes are proven to be very profitable promoting tool for numerous illuminated display and sign applications including: retail point of sale displays; corporate signs for business premises; outside advertising; airport signage and displays for Tax Free and lounges; train station notice boards and time tables; club, bar and bar promotions; restaurant menu boards and signage; showroom info and promotional displays; and exhibitions or trade shows.

Illuminated window displays are a great way maximise your visibility and double sided light boxes in a shop window publicizes to both customers within the and outside the store. Freestanding illuminated displays are the very best way to bring your promotional message closer to the shopper so work well in bigger areas like showrooms and department stores.




About the Author:



0 التعليقات:

إرسال تعليق