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الاثنين، 27 يوليو 2015

How signs and graphics improve a customer's shopping experience

By Michael Zhang


Regardless of how good the product or service, brands will remain unspotted without the right signage, therefore , it is vital to let the general public know where their business is and what they offer. This is especially so for brands that opt to trade inside large department shops like John Lewis, for whom E-Handsome advertising has recently supplied with several light box for illuminated graphics and signs in Oxford Street and New York.

Signage is not only vital in identifying a brand for existing customers, but is also used to attract new shoppers. With the right blend of signage and graphics, brands may be able to market their products towards purchasers of competing brands and convert them into clients of their own, which is crucial in a dept store that houses numerous high end outlets all selling a corresponding product.

As well as assisting in brand identification, sign and graphics are also used to help customers navigate their way through each dept and finally to the point of sale. If signage is confusing or confusing, the customer will have a poor experience and will probably become exasperated and not return; illuminated graphics and indications are bold, eye-catching and the ideal navigation tool.

There are a variety of methods to display poster and logo light boxes, a preferred technique chosen by John Lewis when redesigning their Premium Beauty dep..

A well recognised manufacturer of display light boxes and other top quality promotional and advertising products managed a new light box campaign for MINI. The light box, fixed with backlit PVC banner print, was installed in the Derby BMW Mini showroom.

Incorporating signage into a trellis framework allows clients to see through to other departments while being able to easily distinguish individual brands-by adopting this method John Lewis has managed to improve their customers' overall journey and experience in their stores.




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