Marketing is all about knowing how to bring the product or service over to the customer and make the customer be happy to accept it in order to form a bond with the business who made it. Unlike the olden times when people did not have very strong spending power, these days businesses are more consumer based because of how the world operates on needs and wants. Of course if one would want to come out on top, then he would need to learn basic concepts from marketing training courses.
Marketing is quite a complex study that will not only consist of business knowledge but also of knowledge of psychology principles too. Now this study is actually all about mixing knowledge on business as well as psychology because it is all about knowing what makes the customer tick and knowing how to use that information for sales. Of course the concepts that one will learn are needed if one will go into business.
Now first up on the list of things to learn would of course be the right mindset that one should have when dealing with the customer. Unless a customer is already abusive or is breaking the law, then one has to remember that the customer is always right. Businesses run on their customers which means that they have to please the customers.
So with that in mind, the next thing that one will be learning from these courses would be the specific techniques on how to market a product or a service. First of all, one should know about target segmentation as this is one of the most basic concepts of marketing. The whole principle of target segmentation is actually categorizing certain groups of people into groups that would act in a certain way or behave in a certain way.
One may categorize people based on the common criteria known as demographics. This criteria would be a criteria based on age, gender, race, religion, income level, and of course education. Now based on this criteria, one may choose a certain group of people who have similar criteria and he may push the product to be able to fit into that group of people.
Once the demographic profile of the average customer is created, then the next thing to create would be the psychographic profile. Now this is a little bit more specific as it would trace the movements and behavior of the target customer. Analysis of the psychographic profile would allow one to know when or where to execute a certain strategy.
Now another very important concept to note is the product life cycle. With this graph, one will know what condition his product is in and what to do with it. The stages of the life of a product is the beginning, rise, plateau, drop, and the death.
Now remember these are only some principles one can learn from courses. There are many more that one should know about if he wants to do business. Sometimes it is not about having a good product or service rather it is about marketing.
Marketing is quite a complex study that will not only consist of business knowledge but also of knowledge of psychology principles too. Now this study is actually all about mixing knowledge on business as well as psychology because it is all about knowing what makes the customer tick and knowing how to use that information for sales. Of course the concepts that one will learn are needed if one will go into business.
Now first up on the list of things to learn would of course be the right mindset that one should have when dealing with the customer. Unless a customer is already abusive or is breaking the law, then one has to remember that the customer is always right. Businesses run on their customers which means that they have to please the customers.
So with that in mind, the next thing that one will be learning from these courses would be the specific techniques on how to market a product or a service. First of all, one should know about target segmentation as this is one of the most basic concepts of marketing. The whole principle of target segmentation is actually categorizing certain groups of people into groups that would act in a certain way or behave in a certain way.
One may categorize people based on the common criteria known as demographics. This criteria would be a criteria based on age, gender, race, religion, income level, and of course education. Now based on this criteria, one may choose a certain group of people who have similar criteria and he may push the product to be able to fit into that group of people.
Once the demographic profile of the average customer is created, then the next thing to create would be the psychographic profile. Now this is a little bit more specific as it would trace the movements and behavior of the target customer. Analysis of the psychographic profile would allow one to know when or where to execute a certain strategy.
Now another very important concept to note is the product life cycle. With this graph, one will know what condition his product is in and what to do with it. The stages of the life of a product is the beginning, rise, plateau, drop, and the death.
Now remember these are only some principles one can learn from courses. There are many more that one should know about if he wants to do business. Sometimes it is not about having a good product or service rather it is about marketing.
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